Key2Cell to unveil mobile ad service
Rating: me too and not even yet
By Annie Turner
Perhaps I’ve been at this too long, but in addition to almost every company I come across being a ‘world leader’ and all products are ‘major’ and significant’. Now we’re also seeing that real 1980’s phenomenon rearing its ugly head too – selling futures.
As in:
“Key2Cell is preparing to launch a radical new mobile advertising platform within weeks. The French company says the platform can send hundreds of thousands of messages in one hit and can dynamically handle the needs of different devices among the recipient base. The first campaigns are planned for October and Key2Cell believes it will send at least 12 million messages in the first 15 months.
Clients can choose whether to send messages in SMS, MMS, video and so on to an opted-in database. The flexibility of the system means they can send campaigns to a 2.5G base and don’t have to wait for 3G to reach the mass market.
Key2Cell is projecting to handle 60 campaigns between October and December 2008. It says all messages will adhere to standards or taste and decency, contain an opt-out option and offer click-through facilities.”
Anyone can play that game. I’m projecting GoMo News will have ten million readers daily by October and that every operator on the planet (instead of just the really savvy ones) will have signed up for BKI Media’s (www.bkimedia.com) publications by then too. In my spare time I’m going to have achieved world peace and stopped the ice caps melting too.
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