Rating: And to boost Nokia Ovi and Apple iTunes sales
A company which is based in London buy backed by German VCs – KissMyAds – has just let loose its mobile affiliate marketing programme. The aim is to enable advertisers, app developers and web publishers to benefit more efficiently from mobile marketing. Crucially, the company claims that,”For the first time, developers can drive app-store downloads – including in Apple’s App Store, Android’s Market and Nokia’s Ovi Store – with the help of app affiliates. Didn’t Android’s new Honeycomb just provide the ability to sell apps from the Market as well as providing the ability for purchases to be made in-app? These moves will make it much easier to monetise Android and Nokia apps.Another first claimed by KissMyAds is the ability to offer advertisers the full spectrum of individual revenue models.
The company argues that it affiliates will benefit directly from mobile traffic generated – either through mobile web or in-app advertising.
Significantly, KissMyAds says its service is scalable to fit the needs of large advertisers and individual developers alike. The service features a variety of choices “to steer campaigns, control spending, and boost performance.”
It claims to have “an advanced platform that helps advertisers minimize stray loss and optimize marketing performance.”
KissMyAds also claims its service “is highly intelligent, featuring self-optimising advertising material and progressive tracking techniques.”
What exactly is ‘self-optimising advertising material’? It sounds great. Anyway, KissMyAds is convinced that all participants will prove to be winners whether they be the merchants or the mobile webmasters.