KongZhong launches official mobile website for Chinese Basketball

Rating: is it a bird, is it a plane No! It’s a kong with a basketball!

KongZhong Corporation and Infront, the exclusive commercial partner to the Chinese Basketball Association (”CBA”), jointly announced today a multi-year cooperation agreement and launched the official CBA mobile website.

Under the agreement, KongZhong will operate the official CBA mobile website, which users can visit on their mobile phones by directly inputting CBA.Kong.net. The mobile website will broadcast live CBA games, and provide video clips of game highlights and related content for fans. KongZhong expects to generate mobile advertising revenues from the mobile website, as well as to increase the popularity of Kong.net. The cooperation agreement is for a term of three years, and the parties have an option to renew.

What we think?
Chinese basketball is huge and the Olympics in is in 2008 as well. Any sports service in 2008 on mobile is um. In the hoop?

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