Kontraband goes mobile with viral vids

I’m sure most of you will have been sent a link to a video on Kontraband at some time or another. The video viral specialist, whose demographic is men 16-24, have announced the launch of a mobile site.

Kontraband.mobi will deliver targeted banner and real-time video advertising, powered by Mobix’s mobile video platform, Adrenalin.

For the mobile launch, Pot Noodle will be running a six month viral campaign seeding 14 videos on Kontraband.mobi and across The 7th Chamber blog network. The 7th Chamber, also owned by Kontraband, is a content seeding company.

Said Richard Spalding, CEO of Kontraband, said: “Combining our huge video catalogue with Adrenalin’s delivery capabilities and Mobix’s mobile video expertise will enable us to create an unbeatable, free mobile entertainment experience. We can now offer clients a 360 digital marketing service helping them to reach their target audience through Kontraband site sponsorship, viral web distribution and now mobile viral distribution.”

Source Mobile Entertainment.

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