Mobile Marketing seems to be getting huge exposure at the Olympics and suddenly a great platform opens of how innovative mobile marketing campaigns can be delivered.
Laura Marriott comments:
Laura Marriott, president of the Mobile Marketing Association (MMA) (www.mmaglobal.com) commented; “Through the use of mobile video, text and content delivery, mobile marketing is taking the ‘Gold’ during the Olympics offering brands and consumers worldwide the ability to engage and interact for Olympic content when and where they desire, without travelling to Beijing.”
Marriott continued; “Our global ad guidelines along with our consumer best practices ensure that consumers have a positive, opt-in experience while following the Summer Olympic Games via their mobile device. Consumers are relying on mobile marketing to interact, gain information and generally participate in campaigns that they personally see as fitting for their individual information needs.”
Members of the MMA implementing mobile marketing campaigns:
Among the MMA member companies implementing mobile marketing campaigns include Celltick, Clickatel, NBC Universal, SinglePoint, The Coca-Cola Company and Yahoo! Campaigns incorporate a variety of uses of mobile marketing such as video commercials, SMS, text games and news content delivery.
What we think?
I can’t wait to join the MMA under Visibility Mobile as I am sure that along with marketing Mobile SEO and discoverability of campaigns or images will be vital moving forward. My hand is still on my heart for Tibet –but I haven’t been able to stop watching the Olympics or writing about them.
