Hopes to put years of bad decisions behind it
Korea’s LG is gearing up to sell 75 million handsets this year, compared to 55 million in 2012, as it strives to recover from past mistakes and focus on a new strategy based around Android and WP8. Unlike fellow Korean manufacturer Samsung, which is now the world’s biggest seller of mobiles and aiming to sell half a billion phones this year, LG’s ambitions are more modest thanks to previously placing its faith in the Windows Mobile platform and having failed to grab an opportunity to build the very first Android smartphone.
LG has only just stopped the bleeding and, according to one of its local partners who talked to the Korea Times, the company is now back on the right track with its cheap Optimus L line – a well priced Optimus G flagship and also a low cost Google’s Nexus 4.
As a result, it’s claimed, shipments are once again growing and LG has even managed to turn a small profit, despite its cheap pricing policy of the past year.
According to the Korea Times, LG’s aim now is to upscale its range with new higher end devices based around Android and WP8.
It is also aiming to sell 45 million smartphones as part of its overall shipments this year.