Rating: The man from AdMob, he say Yes
Claiming that London is indeed the centre for disruptive technologies in the mobile advertising sector, UK mobile ad pioneer, LoopMe, has scored $500,000 from Super Angels and VCs led by Ballpark Partners. The list of those who helped to secure the deal reads like a Who’s Who of the mobile advertising sector including names from AdMob, Velti and Ad Infuse. The money raised will fund LoopMe’s international sales and business development and continue product innovation for its mobile ad inbox solution.
Ballpark Partners was represented in the deal by Russell Buckley who is best known as the first employee and md international with AdMob – which was sold to Google for $750 million.
Russell was joined [amongst others] by Peter Barry – founder of Vodafone Ventures in Silicon Valley and investor in mobile ad company Amobee which was sold to SingTel for $321m.
The LoopMe concept was launched to address familiar problems for app developers, who need to raise revenue from advertising but find that most ad formats are intrusive, not optimised for phones or tablets, or take users away from their apps.
The company claims that the LoopMe button solves all these problems.
Users can click on the icon to open up an ‘inbox’ comprising a range of apps and offers that have been socially rated and endorsed by the wider community.
They can interact with several advertisers in one session, but are not migrated away from the app itself.
In fact, they can hit ‘back’ to return to the game at any time.
The UK has the highest mobile ad spend per consumer according to the eMarketer [7th January 2013], hence LoopMe was based in London as the growing global hub for technology disruption
LoopMe was founded by mobile ad industry veterans Stephen Upstone (CEO) and Marco Van De Bergh (CTO), who worked together at Ad Infuse and Velti.