LSN local news content now available through Yahoo! Go

Rating: Massive local news distributor releases local content widgets on Yahoo!

Local Solutions Network, the largest local mobile advertising network in the US, is now able to publish all of it’s content across the Yahoo! Go mobile platform. Using Yahoo’s mobile development platform, Blueprint, LSN has developed a widget that will publish local news and content from its 140 local media partners through Yahoo.

From the release:

“For mobile subscribers, LSN’s new Mobile Widgets are the best gateway to get where they want to go on the mobile Internet,” said Lee Durham, Founder and CEO of LSN. “We are extremely pleased to partner with Yahoo! to extend the capability and value subscribers can obtain from their mobile phones.”

“By providing all developers and publishers access to Yahoo! Blueprint and giving them the necessary tools to create exciting new mobile content and services, we are furthering our goal of enabling an open mobile ecosystem,” said Michael Shim, Senior Director of Mobile Advertisers & Publishers, Yahoo! Connected Life Americas. “Yahoo! Blueprint enables innovative new experiences that we believe will drive further adoption of mobile services
by millions of users around the world.”

What we think?

It’s a better deal for Yahoo! than for LSN, really. LSN is already used  by 17 carriers, including AT&T, Virgin Mobile and T-Mobile. With 10 million users, LSN will almost certainly make a difference to Yahoo’s traffic… but is Yahoo going to make all that much of a difference to LSN?