Lufthansa has introduced it’s mobile barcode ticketing service to passengers flying Lufthansa from Bristol airport. Passengers can make use of the facility on direct flights to Germany from Bristol and to most onward destinations served by Lufthansa in Europe.
The launch of the mobile boarding pass scheme at Bristol follows the successful introduction of the facility on about 1,000 daily flights out of Germany to almost 400 European destinations in September. The service will come to more European destinations over the year.
The boarding passes are sent web-enabled phones by email or text, along with flight info like the passenger’s name, flight number and time of departure.
What we think?
Airlines adopting mobile ticketing is getting to be old news at this stage, but it’s still worth mentioning when it comes up. The further across Europe these services spread, the higher the profile of barcoding gets. As more consumers become comfortable with 2d codes as a reliable, secure service it’s far more likely they’ll get adopted for other transactions.
I wouldn’t think of mobile ticketing as old news, the technology might may have been around for a bit, but I’m still looking forward to effective end-to-end use of mobile ticketing with decent consumer uptake and trouble free interactions with staff – that’s going to take some progress to make that happen and Luthansa are probably pushing it forward with this deployment. Do you have any info on consumer up take (and customer satisfaction) on this or other mobile ticketing deployments? If you did up any more news around this it’d be worth your commentary,
(BTW – good to meet you the other day at the GoMo party in MWC, great event)
Cheers
Ian
Just wait for the next generation mobile phones when they have RFID chips; then the processing will go much faster and only then will it take off for mobile e-commerce, transactions, LBS, ticketing, etc.