Rating: sponsors rising musician Adnan Sami
Knowing your market is the key to business success and matching content to your targeted subscriber base is always a winning strategy. So new British low cost mobile supplier, Lycamobile, has gone Bollywood.
The international mobile call provider has made the strategic decision to sponsor up-and-coming Asian musician, Adnan Sami, who is currently on a tour of Britain.
As Lycamobile’s objective is to offer an easy-to-use international calls service, its message resonates with Britain’s ethnic communities, expats and overseas students.
So, who better to ally with than a man whose supporting acts include leading Asian stars like singers Monali Thakur and Javed Ali; dancer Rachna Maurya; and the King of comedy V.I.P?
As Lycamobile’s CEO, Milind Kangle, “With Lycamobile, a call to Calcutta is cheaper than a call to Cambridge.”
It will be very interesting to see what spin-offs results from the new alliance between a rising musician and a mobile service provider whose focus is on low cost international calls.
