M-Days on 27-28th Jan 2011

Smartphones, apps and the infinite variety of mobile applications are reaching more and more people all over the world. Consumer behaviour and publishing as well as marketing structures in the industry are rapidly changing. The enormous growth of the congress-fair M-DAYS “The home of MOBILE” (2.100 visitors) reflects these developments. The mobile industry is at home. On January 27^th and 28^th 2011, the 6^th M-Days once again present detailed insights into trends and developments in the areas of Mobile Web, Mobile Marketing, M-Social, LBS, Applications / Apps, Mobile Commerce, Mobility Solutions, Devices Solutions (smartphones, tablet-pcs) and Mobile Media. These topics are the focus of the crossmedial involvement in the classical marketing mix and the interconnectedness of business solutions.