M-Wise offers new Mobile Analytics Suite for improving mobile conversion rate

m-Wise has announced a new mobile campaign analytics suite. The company claims that the new suite will help to improve the mobile conversion rate.

The mobile campaign analytics is for TV, radio, WEB, and all digital content either billable or non-billable.

The analytics campaigns are powered by OLAP (online analytical processing).

From the press release:

Asaf Lewin, m-Wise’s Chief Technological Officer, said: “The mobile campaigns analytics suite has helped our customers maximize their revenues from advertisements by allowing them to easily understand which TV spots, Internet banners, ad words, web and WAP portals generate the most cost effective results to for their marketing budgets. This tool allows marketing managers to optimize the effectiveness of their campaigns and invest the marketing budget in a substantially more efficient manner.”

What we think?
This is a class PR that sounds good without actually saying how or giving concrete examples. So I surfed on to the m-Wise site to try and find out more but I couldn’t find anything on OLAP only MOMO – so I am none the wiser.