M6 Mobile by Orange offers new unlimited TV offer and Inside M6 Mobile Portal

M6 the multi-brand form Orange is apparently re-inventing entertainment by offers unlimited access to six M6 (own branded ) TV stations.

These include: M6, W9, M6 Music Hits, M6 Music Rock and Fun TV.

On top of that tomorrow a new M6 Mobile portal will launch called Inside M6 Mobile.

Details of the offer:
M6 Mobile, with even more unlimited content

Unlimited calls to all fixed lines are also available, on top of the already unlimited calls to Orange and M6 mobiles for all subscriptions of 12 or 24 months.
€19.90 a month, with 24 months min. subscription (or €22.90 for 12 months min. subscription):

- 1 hour of calls or 200 SMS

- Unlimited calls to French mainland numbers every weekend: Orange mobiles and all fixed numbers (from Friday midnight to Monday 8am)

- Unlimited TV, videos, 24/7 browsing on the Inside M6 mobile portal

€24.90 a month, with 24 months min. subscription (or €27.90 for 12 months min. subscription):

- 1 ½ hours of calls or 250 SMS

- Unlimited calls to French mainland numbers every weekend: Orange mobiles and all fixed numbers (from Friday midnight to Monday 8am)

- Unlimited TV, videos, 24/7 browsing on the Inside M6 mobile portal

€29.90 a month, with 24 months min. subscription (or €32.90 for 12 months min. subscription):

- 2 hours of calls or 300 SMS

- Unlimited calls to French mainland numbers at night and weekends: Orange mobiles and all fixed lines (every night from 10pm – 8am, and from Friday 10pm to Monday 8am)

- Unlimited TV, videos, 24/7 browsing on the Inside M6 mobile portal

For the launch of these new offers, three promotions and a special offer are available until 11 June 2008.

What we think?
This would be better if calls were sectioned by number and not time or volume. Users understand terms such as make 20 calls for 5 minutes. Or make 50 calls for 20 minutes. But counting up the minutes to create an hour – can be frustrating. Billing per second, per ten seconds or per 60 seconds also doesn’t help.

The Unlimited TV is great. The fact that they are all M6 channels is interesting. Its the same Yahoo! style monolithic approach – but some people love it. But as I am not French there might be a youth brand identity in place already making this a quality offering.

 If anyone in France knows - let me know!