MACH, the leading provider of hub-based mobile communication solutions, today announced the extension of its global SMS portfolio with the launch of the Advanced Messaging Solution for Resellers (AMS-R), a white-label proposition which enables SMS resellers to quickly become a highly competitive, carrier-grade messaging provider.
A key challenge for any SMS reseller is to effectively deliver high-value, well-defined services to its customer base. Using the AMS-R, resellers can leverage MACH’s global SMS coverage. Additionally, resellers require a centralised overview of their business which will provide them with a variety of routing classes and pricing levels, global reach in the absence of their own sourcing capabilities, and high-quality message transition.
In order for resellers to become professional mobile players who can consistently meet the needs of their clients, they must provide them with a solution which guarantees message delivery, has easy account implementation and administration, centralised billing and reporting capabilities. With its multi-client, centralised administrative centre, inherent reliability, user-friendly interface, real-time billing system and reporting monitoring tools, MACH’s AMS-R comprises all of the requisite featues to deliver a high-quality service to the reseller community.
Frank Stoecker, Managing Director, Mobile Messaging, MACH, explains: ”Drawing on our heritage and expertise in delivering industry-leading mobile messaging solutions, MACH is providing a specific segment of the mobile ecosystem with an operationally efficient go-to-market opportunity that manages all aspects of client service delivery from one single point.”
”From a client perspective, a key benefit of this cross operator solution is the AMS-R’s in-built bulk SMS application, which allows resellers to send bulk SMS using only a web browser, providing a powerful messaging solution capable of handling high-volume message campaigns with minimal effort,” Stoecker added.
With a user-friendly web interface, the AMS-R provides a centralised administration area which puts resellers in complete control of the management of their respective client and services portfolios. Its multi-account structure allows resellers to create bespoke sub accounts for each individual client, in turn delivering a high-level of flexibility on pricing, routing and reporting which allows resellers to diversify and enhance their offerings. The solution also offers extensive unified business intelligence via a reporting tool for all transactions, which is useful both for tracking each individual transaction, as well as serving as a reliable source of information to facilitate first-class customer support.
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It is unclear to me what is unique about the new product? We have had such capabilities for over 6 years now, as have our closest competitors? Where is the news here? This is simply a glorified HTTP Send protocol with an admin account.