MACH Direct Billing Gateway available across all major UK mobile operators
September 25th 2012. MACH, the world leader in direct operator billing, has announced that it is launching direct operator billing for online payments and app purchases across the UK, making it easier than ever for mobile subscribers to pay for apps and other online goods. The company is launching its direct operator billing service, the MACH Direct Billing Gateway, which includes Payforit Version 4 support, across the UK’’s mobile networks, including Vodafone, Everything Everywhere (EE) and Three UK, and is working with O2 as it rolls out its new Charge to Mobile platform.The move monetises services for app developers and online merchants, opening a brand new revenue stream and enabling them to maximize revenues from online and app billing, while at the same time dramatically improving the user experience.
Rory Maguire, Head of Payment Services at Three, commented, “With the UK very close to full availability of direct mobile operator billing for consumers of online and app purchases, we are now one of the leading geographies in the world for the presentation of a quick and easy payment method for the burgeoning smartphone user base.”
“This will generate increased consumer choice, provides a vehicle for innovation in apps and online services and eliminates the age or ‘banked’ barrier that exists with other forms of App payments.”
“We believe this slick and easy payment method backed with the security of the UK wide mobile payments scheme, Payforit, will be the future for apps payments and will overtake the credit card or voucher payment methods that are hostile to a small screen.”
“We are delighted to include MACH as an Accredited Payment Intermediary on the Three network.”
Danny Barclay, Head of Interactive Sales at O2, commented, “As one of the first trusted partners for our new Charge to Mobile platform, MACH is helping us to open up the app economy for online services to our consumers.”
“MACH’s heritage in delivering frictionless payments for major application stores and merchants, such as Microsoft made them an ideal partner.”
“There is little doubting that apps and online content that can be charged direct to your bill represents an important revenue stream for us and our partners and a safe and secure mechanism for our consumers to access rich apps and content.”
For consumers, MACH’s service enables a frictionless user experience by providing them with the option of buying applications and online goods and services through a simple process, placing the fee for the application on the user’s phone bill.
For merchants and developers, the service provides a range of potential features, including real-time charging, flexible pricing points and direct refund capabilities.
By creating a frictionless user experience, MACH’s service also maximises conversion rates and boosts revenues for both merchants and operators, when compared with PSMS, WAP billing and Credit Cards.
At the same time, the service inserts the mobile operators back into the application and content value chain, enabling them to effectively generate revenues from the apps ecosystem.
Michael De Jongh, Global Head of Sales, Mobile Billing and Payments, MACH, commented, “Through our Direct Billing Gateway, a service we pioneered in 2007, MACH offers the most comprehensive direct operator billing services available.”
“We provide the glue that unites application stores, content providers and merchants with operators and simplifies the apps ecosystem. Payforit Version 4 creates huge value for UK consumers, as with it they know that their purchases are governed by the Payforit Version 4 scheme rules, providing a trusted and safe framework for payments.”
“The Payforit scheme will accelerate the monetization of services for developers whilst ensuring consumer confidence in what they are buying.”
The UK launch allows app stores and content providers to instantly deliver direct operator billing, and very soon in-app billing, without the need to set up individual agreements with UK operators, and all in the knowledge that MACH is an accredited Payforit payment intermediary.
This saves considerable time and resource by allowing application providers and merchants to focus on their core business of monetizing their applications to consumers across the country.
About MACH’s Direct Billing Gateway
MACH’s Direct Billing Gateway provides a direct operator billing service for global application stores and developers to generate revenues from in-application billing with a frictionless buy user experience. Unlike traditional operator billing methods, such as PSMS or WAP billing, the Direct Billing Gateway offers a comprehensive real-time, frictionless, cross-platform direct billing service for application providers, app stores and websites. The Direct Billing Gateway is supported by a global network of direct billing integrations to mobile operators and delivers real-time authentication and authorisation within the application, minimising the risk of revenue leakage or abandoned transactions.
MACH is the leading provider of cloud-based, managed communications services for monetizing mobile data, simplifying interoperability between networks, optimizing wholesale processes and protecting revenues. It is fast becoming the provider of choice for real-time, value added services that are essential for communications service providers around the globe to enhance customer experience, optimize wholesale processes and monetize their businesses in 3G and 4G mobile ecosystems. With its long heritage in data and financial clearing, settlement and hub based connectivity models, it provides its 650 operator customers with state-of-the-art tools needed to align business processes. Headquartered in Luxembourg, MACH has offices in 12 countries. Its customers include Orange, Telefonica, T-Mobile, Telus, Verizon Wireless and Microsoft, as well as enterprise messaging customers like KLM.