Continues to innovate with Data Optimisation solution for mobile network operators and MVNOs
May 16th 2012. MACH, the leading provider of cloud-based managed communication services, today announced the launch of its new Data Optimisation solution, which significantly lowers the cost of delivering data roaming and domestic services to subscribers for mobile network operators and MVNOs. Using sophisticated downlink data optimisation technology, MACH’s solution can enable reductions of up to 70 per cent on downstream data usage of smartphones. This minimises the wholesale cost of providing data roaming for operators and for MVNOs who have to purchase their wholesale data from host mobile network operators, and tackles bandwidth issues, allowing operators to improve profitably and offer more competitive and disruptive offerings.At a time when mobile data consumption is growing exponentially, network operators are faced with the significant challenge of providing quality high-speed data services while trying to minimise the costs associated with mobile data retail plans.
Alongside other techniques such as data off-loading, data optimisation is one of the technologies network operators are turning to in order to reduce costs and meet bandwidth challenges.
Using MACH’s application-oriented Data Optimisation solution, operators can significantly reduce the amount of data consumed by mobile apps, such as Exchange, Google Maps, Facebook and Twitter, when roaming.
Lokdeep Singh, Chief Technology Officer, MACH, commented, “MACH continues to innovate in order to help network operators find new ways of monetizing mobile data while tackling the challenges posed by increased data usage. While some data optimisation and compression technologies are complex and difficult to deploy, MACH’s Managed Service Delivery Platform architecture means that network operators can take an effective solution to market extremely rapidly. By reducing roaming data costs, operators can improve bottom-line profitability, or pass on savings to customers, thereby increasing competitiveness and end-user satisfaction and lowering the risk of ‘Bill Shock’ scenarios.”
Belonging to MACH’s cloud-based, M Serve portfolio of fast-to-market mobile data monetization solutions, the Data Optimisation solution is particularly appealing because it does not require a client on the handset, making it completely transparent to the end-user and simple to deploy.
The technology is based on patent-pending, application-oriented compression and optimisation that has been specifically designed to deliver industry leading data reduction rates for specific mobile applications.
MACH’s Managed Service Delivery Platform allows the company to accelerate the deployment of innovative, new ‘mobile data monetization’ solutions to communication service providers worldwide.
The platform hosts a number of core capabilities which can be built rapidly into new services to meet operator needs. These include real-time charging and billing, data Optimisation, and full interoperability functions, allowing the capabilities to be deployed across network technologies.
MACH connects and monetizes the telecom world with its comprehensive and growing portfolio of cloud-based communication services, called MACH Embrace. It provides its 650 operator customers with solutions to monetize mobile data, simplify interoperability between networks, optimize wholesale processes and protect revenues. MACH is the largest provider of data and financial clearing solutions for wireless roaming and operates the globe’s largest and fastest growing open connectivity roaming hub, Link2One. It inserts the operator in the content and application value chain and serves the reseller and wholesaler community with its A2P messaging solutions. Headquartered in Luxembourg, MACH has offices in 12 countries. Its customers include Orange, Telefonica, T-Mobile, Telus, Verizon Wireless and Microsoft, as well as enterprise messaging customers like KLM. For more information, visit www.mach.com.