madvertise the German AdMob

This is a summary of the German interview conducted by our German Correspondent Stephanie Renda pre-M-Days conference in Munich. It is with the CEO of madvertise the German Admob.

From January 28th to 29th 2010 the M-Days conference takes place in the BMW-Welt In Munich. It is the biggest congressional trade show for mobile communication, mobile sales and mobile content solutions in the German speaking countries.

carsten frien

In the run-up to the M-Days GoMoNews had the pleasure to speak with „Madvertise Mobile Advertising GmbH“ from Berlin which was the first self-service market place for mobile banner advertisement in the German speaking countries. Madvertise has surpassed 60 million page impressions per month in recent months. Carsten Frien, Co-Founder and CEO of Madvertise, speaks on the 28th of January 2010 at the M-Days about „Mobile Performance Management“.

GoMoNews:
How did Madvertise manage the build-up of the business with customers like MSN, GMX and advertisers like Google and Lufthansa in only a few months?

Carsten Frien:
As the first and only mobile advertisement self-service market place in Germany we scored in direct marketing and also through “Medienecho” and through our network of approximately 30 well-connected business angels.

GoMoNews:
What are the other drivers of your business development?

Carsten Frien:
madvertise developed a platform to make click-through rates, click costs and conversion rates of banners transparent in real-time. For developers we offer „iPhone KatAPPult“, a tool that helps to push apps into the Top 25 list of AppStores.

GoMoNews:
How will the market develop in Europe?

Carsten Frien:
We are convinced that the targeting criteria and their mechanisms will advance constantly. Among others we are going to see semantic, behavioral and geo targeting.

GoMoNews:
A vision for 2020?

Carsten Frien:
We will see the continuation of the mentioned and of further targeting mechanisms. The second trend is the location element with the potential of a local search and local advertising. The third trend is the shift away from media planning to target audience planning.

GoMoNews:
Thank you, Carsten. See you at M-Days!