MCN Announces Global Launch of allwords(sm), the First PPC Content Promotion Program Designed for Mobile Search Merchandising

Innovative Search Merchandising Solution, Proven in Japan,  Launching in U.S, Europe, and S. Asia with leading Operators, Portals, and Content Providers on Board

San Francisco, Calif. – Sept. 10, 2008 - Mobile Content Networks (MCN), the leading provider of mobile search management and search revenue solutions, today announced that its high performance mobile content merchandising program, allwords(sm), is launching globally following its success in Japan .

Initial allwords(sm) distribution partners will include Thailand ’s AIS, DTAC, and TrueMove, Avea of Turkey, Scandinavia ’s Tele2, and myGamma.com, BuzzCity’s fast growing mobile social network. MCN also confirmed that it will launch allwords(sm) in the U.S. as part of a commercial trial it is conducting with a leading mobile operator.
“With more than 25 operator and portal partners in eight countries, MCN is uniquely positioned to understand and lead trends in mobile content discovery and promotion,” said MCN CEO Marc Bookman “In Japan we’ve proven that MCN-powered Search Merchandising solutions provide the fastest, most profitable connections between mobile users and digital content and commerce items they can consume via their phones and now we are taking the allwords(sm) value proposition global.”

In 2007 allwords(sm) was launched by MCN in Japan as an outgrowth of its award-winning mobile search applications on NTT DoCoMo’s iMode portal and with Yahoo! Mobile Japan .  allwords(sm) enables mobile content providers to purchase all keywords in popular vertical content categories – such as music, images, games and shopping – to bring mobile users directly to the content item—not a link or a page—that they can click on and purchase. Mobile content providers and their agencies directly manage advertising budgets and content category promotions, measure user response directly, and adapt quickly to changes in user interests to maximize sales.
“Mobile operators and portals, and the content providers who depend on them, are constantly searching for the most direct, cost-effective, and profitable way to promote digital content discovery and transactions,” said leading mobile advertising industry analyst Chetan Sharma, president, Chetan Sharma and Associates. “With allwords(sm) I think they’ve found it. allwords(sm) looks like a win-win, generating new revenue for operators and higher conversions for content providers.”
Partner Quotes section

From Japan :
“allwords(sm) is the highest performing mobile content promotion program in Japan.” said Mr. Hirotaka Fukuoka, Senior Vice President of Opt, one of Japan ’s leading interactive advertising firms and an MCN allwords(sm) sales partner. “Content providers are getting higher click-throughs and conversions and a significantly better cost of acquisition with allwords(sm) than with any other paid search or advertising program, and we are adding new partners weekly as they continue to shift marketing spend to the direct value that allwords(sm) delivers.”
From Thailand

“With allwords(sm) MCN has created a profitable new approach that closes the gap between users and content and we are excited to be offering this to our content partners,” said Mr. Piroon Paireepairit, Director, True Corporation Public Co. Ltd.
www.truecorp.co.th

“MCN recognizes that content providers need to connect with and convert mobile users quicker and with less overhead,” said Mr. Karlcharn Kongkatong, CEO, Solution One Holding Co., Ltd.
www.s-onetelecom.com
“allwords(sm) will be a key element of our marketing and promotions mix going forward,” said Mr. Subhasiddhi Rakkasikorn, GM, Samart Multimedia Co., Ltd.
www.samartbug.com

About MCN
MCN (Mobile Content Networks) provides mobile network operators, mobile portals, and mobile content providers with the most advanced white-label Federated mobile search management solution (MobileSearch.net) and search revenue solutions, including allwords(sm), the mobile industry’s highest performing PPC content promotion programs. MobileSearch.net delivers actionable content, not just links, in 2-3 clicks, in any language and across any mobile network and mobile device.

MCN launched MobileSearch.net services in Finland with DNA in November, 2005 and now supports more than 25 partners worldwide, including services in Japan for Yahoo! Japan Mobile and NTT DoCoMo‘s FM Radio Music Search services,, as well as all three operators in Thailand (AIS, DTAC, and True) and numerous other customers in Japan, Finland, China, and the U.S. Today MobileSearch.net -powered services reach nearly 300,000,000 mobile subscribers worldwide.
MCN‘s business operations are headquartered in Tokyo, with its research and product development center in Mountain View, CA. MCN has sales offices in Finland, the U.K., the Netherlands, Thailand, and the U.S., and operates data centers in Japan, the U.S, and Europe.