Measuring the success of mobile ad campaigns
Rating: how was it for you?
By Annie Turner
The new Bango Vision has, “advanced tracking and analytics capabilities that enable brands and content providers to see and understand visitors to their mobile internet sites. Bango Vision provides detailed and accurate insights into a mobile customer base, across hundreds of mobile networks worldwide.”
Put another way, the effectiveness of mobile advertising and marketing campaigns – and their return on investment (ROI) – can be measured accurately. This is good news. It’s one of the things that needs to be in place for mobile advertising and marketing to take off, and indeed, for brands, the mobile industry, content providers et al to figure out what punters like and what they won’t tolerate: which business models work in which segments and in what context.
However, it will take more than this to give mobile advertising and marketing the shove in the back it needs. The biggest inhibitor remains data rates. Until they are reasonable and transparent, Bango Vision will at best only be able to analyse the behaviour of a relatively few users.
Visit www.bango.com for more details.
Related News:
- Bango pinpoints best performing mobile advertising campaigns and avoids advertisers paying too much
- Chat with Andy Bovingdon Top Mobile Marketing Man Bango
- Pringo Mobile Interactive Campaigns with Mozes
- Bango seeks to remove uncertainty from mobile downloads
- Having a ball with text-based campaigns and content
One Response to “Measuring the success of mobile ad campaigns”
Bango is jumping feet first into everything. It partners with everyone and there has to be a time when this strategy comes to an end.
Comment made on February 3rd, 2007 at 3:49 pmLeave a Comment