Media Alert - prediction from BKI Media on Mobile Podcasts
Mobile Podcasts: A Sea Change In Consumer Behaviour Say
Independent Analysts BKI Media
London, January 31, 2007, Independent analysts BKI Media (http://www.bkimedia.com/) today predicted that Mobile Podcasting will be the ‘hot potato’ at the 3GSM World Congress as vendors make a string of announcements and partnerships.
Specifically, BKI Media predicts that there will be at least three mobile podcasting service announcements across Europe. Mobile operators will move rapidly to deploy audio content podcasting services with additional content from YouTube and Flickr.
3 was the first UK operator to announce a deal to launch mobile podcasts at the start of the year. Since then, rumours have been circulating that several major European mobile operators are set to follow suit.
Companies providing services to the mobile podcast sector:
- Melodeo
- Kimia
- UPSnap
- Xandmail
Operators already implementing a mobile podcast strategy include:
- 3UK – Available on the Nokia N73 (pre-installed) users pay for podcasts via a data bundle. The application is also available for download on other mobile devices.
- Alltel has also signed up with Melodeo for its Alltel-Axess Mobilcast service.
- MiWorld in Singaprore offers mobilecast with an incredible pricing plan of only $5 per month and free data.
Bena Roberts, founder and chief analyst at BKI Media said, “We are predicting that mobile podcasting is about to hit centre-stage. Over the coming weeks operators across Europe will make announcements, which they hope will give them competitive advantage over their rivals. Mobile podcasting has the potential to significantly change consumer behaviour, the next few weeks will be fascinating.”
More information on Mobile Podcasting will be in the next issue of BKI Media’s Mobile Search Analyst which goes on sale on February 1, 2006. Features in the next bumper 3GSM issue include:
Competitive Intelligence: Mobile Answers solutions from 82Ask, AQA, Ask me now and Yahoo! Answers;
The first feature rich analysis and breakdown of the new Yahoo! Go and onesearch;
3GSM insight, features and directories of mobile search companies;
Analysis of T-Mobile and Medio Systems and Fastsearch and MTS.
About BKI Media
BKI Media stands for business knowledge and integrity. Its mission is to deliver challenging and thought provoking analysis of mobile search, social networking, advertising, marketing, recommendation and communities.
The Mobile Search Analyst is a monthly publication offering competitive intelligence in the mobile search space.
The Mobile Advertising and Marketing Analyst will be launched at 3GSM World Congress.
GoMo News: Edgy Wireless News is the trendiest source for the latest wireless news and innovation in the mobile space.
For more information on BKI Media or to sign-up for one of the companies challenging and thought-provoking online magazines, please see: http://www.bkimedia.com
For further press information, please call:
Andrew Durkin
MUSTARD PR
Direct: + (0) 44 1628 502605
Fax: + (0) 44 1628 502609
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email: andrew@mustardpr.com
www.mustardpr.com
Skype me: dirkdurkin
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