EMEA-wide mobile advertising partnership
May 25th 2012. InMobi, the largest independent mobile advertising network, has announced a partnership with MediaCom, one of the world’s leading media agencies, whereby MediaCom will deploy InMobi’s rich media ad creation platform Sprout, throughout Europe, the Middle East and Africa. The Sprout platform streamlines the creative development workflow and reduces the friction in mobile advertising campaign management through its ability to create, distribute, and optimise mobile rich media campaigns. MediaCom will use Sprout to create high-engagement HTML5 ad units and deliver innovative, effective mobile rich media campaigns for its advertisers across EMEA.Additionally, MediaCom will benefit from the robust reporting capabilities Sprout offers, including custom event tracking and engagement rates to maximise mobile rich media campaign effectiveness.
Steffen Krabbenhoft, Head of Mobile EMEA at MediaCom, comments, “As our advertisers invest more of their marketing budgets into mobile advertising and requiring robust reporting features, MediaCom was looking for a best-of-breed partner to help deliver this.
We were impressed with the technology and reporting capabilities of Sprout. InMobi’s rich media solution, delivers a highly compelling offering for large global advertisers; we are thrilled with this partnership.”
Rob Jonas, Managing Director and VP of Europe and the Middle East, at InMobi concludes, “Rich media on mobile devices is increasingly critical for brand advertisers, and MediaCom’s commitment to this is confirmed by this unique partnership.
MediaCom is one of the most innovative, forward-thinking agencies in the world and we are very excited about our new relationship.
We look forward to enabling MediaCom to deliver best-in-class mobile rich media creative executions for their advertisers and are confident they will push the boundaries of what is possible on this exciting new media.”
MediaCom is one of the world’s largest Media Communication Specialists, with billings exceeding $26 billion (Source: RECMA) and 116 offices in 89 countries around the globe. Our ‘People First, Better Results’ philosophy drives our strategy and reflects our belief that putting People – employees, clients and consumers – at the core of our business leads to optimum business results.
The MediaCom family of companies includes such leaders in their fields as: MediaCom Interaction, our global digital and interactive marketing agency, with future-forward proprietary technology that works to grow clients’ businesses.
MediaCom Direct, our direct response experts, creating close, measured connections with consumers; MediaCom ESP, entertainment and sponsorship specialists that connect brands to consumers when they are most open to product messages; and MediaCom Business Science, focused on helping clients achieve maximum sales return. MediaCom Worldwide is a member of WPP, the world’s largest marketing communications services group, and is a part of GroupM, WPP’s media agency group which is the largest worldwide.
InMobi is the largest independent mobile advertising network. With offices on five continents, InMobi provides advertisers, publishers and developers with a uniquely global solution for advertising. The network is growing and now delivers the unprecedented ability to reach 587 Million consumers, in over 165 countries, through more than 93.4 Billion mobile ad impressions monthly. The recent acquisition of Sprout, a leading HTML5 authoring platform for mobilerich media, helps expand the InMobi offering to creative agencies and brands.
InMobi is venture-backed by investors including: – SoftBank, Kleiner Perkins Caufield & Byers and Sherpalo Ventures. The company has offices in Bangalore, Johannesburg, London, Nairobi, New York, Paris, San Francisco, Seoul, Singapore and Tokyo.