Medio expands advertising to Europe
Rating: Medio MobileNow
by Bena Roberts
The Medio MobileNow Ad Network is no available across the pond in the UK and in Europe (Germany, France and Spain) and globally in Australia and South Africa.
From the press release
“The Medio MobileNow Ad Network offers us the scope for growth that we have been looking for in a mobile advertising solution,” said Nicolas Bigaignon, Marketing Manager at Reporo, a mobile applications company using Medio MobileNow to drive traffic to its mobile social portal. “The more relevant the advertising, the more likely it is to be seen by the user as content. Medio’s deep understanding of this and its ability to place ads appropriately has already resulted in some very positive campaign results for us in the UK, helping us drive user acquisition and traffic for our mobile portal. As mobile search advertising becomes a reality, we expect our visibility with our target audience to increase further.”
“The launch of our MobileNow Ad network in the UK is the first step towards an ad delivery mechanism that hinges on mobile search to provide far greater returns,” said Ben Tatton-Brown, Medio’s Head of Advertising Sales EMEA. “The real potential of mobile site owners and advertisers comes from their ability to reach individuals with information that is of high relevance and importance to them at the moment they require it.
By offering a simple, made-for-mobile programme, Medio helps drive conversion rates by returning ad messages as part of a set of actionable answers that give the user exactly what he or she wants.”
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Geez…Reporo made a similar statement with Admob last January:
http://www.mobilemarketingmagazine.co.uk/2007/01/admob_boosts_re.html
AdMob Boosts Reporo User Numbers
Mobile advertising marketplace AdMob says it is helping mobile portal Reporo secure thousands of new users every week.
Reporo is a popular mobile portal catering to mobile life needs. It offers users across the world free access to text, IM, shopping, news and information services over mobile networks. Reporo has partnerships with leading retail brands such as eBay, CDWow!, Ministry of Sound and Domino’s Pizza. Reporo uses AdMob’s mobile advertising marketplace as its key acquisition channel for new users. To date, Reporo has amassed hundreds of thousands of users, primarily located in the UK, US and South Africa. Since its launch, the AdMob network has achieved around 700 million page views per month. With an average network growth rate of 150% per month, AdMob claims that it is, in terms of reach, the world’s largest and fastest-growing mobile advertising company.
“We chose AdMob as our key acquisition channel because the breadth and depth of AdMob’s network cannot be matched by any other company in the industry,” says Reporo Sales & Marketing Director Kieran O’Keeffe. “In addition AdMob’s capability to target specific handsets and countries means that we are accessing the potential users we need.”
For AdMob, European Managing Director Russell Buckley adds:
“I put the success of the AdMob and Reporo partnership down to the perfect synergy of our two companies’ products and services. Reporo’s consumers are the ever-growing community of mobile savvy individuals who want to get the most out of their mobile devices. AdMob’s network is simply the best way to take this kind of product to market, consistently outperforming every other medium, including the PC Internet.”