Medio moves into shopping with mPoria

Rating: white label purchases

By Annie Turner

M-commerce technology provider mPoria and Medio Systems have announced a strategic partnership to help retailers with m-commerce.

Medio will provide mobile advertising campaigns to mPoria’s retail customers with ads served across its MobileNow Ad Network. Advertisers only pay when mobile ads are clicked on. The partnership is a part of mPoria’s GM3 announced last month.

The plan is that Medio’s MobileNow Ad Network will complement GM3 by helping mPoria merchants advertise and drive consumers to mobile shopping sites through targeted mobile ad campaigns.

Verizon Wireless, T-Mobile and TELUS Mobility all use Medio’s technology and indeed, GoMo News thinks the second era of white label dominance is drawing nigh. Google who?

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