Medio Systems acquires Suhari a Seattle based mobile advertising provider

Rating: filling a hole or getting vital personnel?

By Bena Roberts

Medio Systems has purchased Suhari an end to end mobile advertising solution.

From the press release:
As part of the acquisition, Suhari’s two founders and team will join Medio’s mobile advertising team.

Suhari CEO Jason Rukman has more than 12 years of experience in mobile software as an architect and manager, including responsibility for the creation and development of embedded mobile application frameworks. Prior to Suhari, Mr. Rukman held strategic roles at Openwave Systems, Inc., Philips Mobile Computing, Newton and BHA Computer, and holds two mobile technology patents. He joins Medio as the Director of Portfolio Management.

Suhari CTO Allen Gay brings 9 years of mobile development experience to Medio and is the visionary behind Suhari’s off-deck mobile technology, where he joined key factors of web and mobile models to create a differentiated platform specifically for mobile. Prior to Suhari, Mr. Gay held leadership development positions at Openwave Systems, Consera, Hewlett-Packard, Askme.com and Microsoft.

What we think?
I am not sure whether or not this purchase or acquisition of Suhari by Medio Systems was about purchasing any intellectual property from Suhari or merely a way of capturing key personnel. I have been doing some digging and from what I can see – Suhari was a very small advertising company with only a few employees and had been operating for only two years it was also known as BlueCloud Software. The acquisition has only been announced now but it seems as though Alley Gay has already been working as part of the Medio team for the past few months.

Whatever the story – Suhari is no more and any mention of it is now incorporated into the Medio MobileNow. Medio is on a mobile advertising mission and for a company playing catch-up – it’s catching up pretty darn quickly.
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