Building the Largest Cross-Platform, Consumer Behavior and Monetization
Dataset in the Mobile Ecosystem
Seattle-June 16, 2011-Medio Systems (www.medio.com), a leading mobile
Internet software and predictive analytics provider, today announced its
core platform exceeded 2.5 million daily unique users, generating more
than 200 million analytic log events per day and over 250 million
personalized page views per month on mobile devices worldwide. Medio has
deployed its analytics platform to provide consumers with the power of
truly personalized applications, content and services.
“With the explosion of new mobile services and digital content, there is
a need for analytics to understand customer preferences and desires as
an essential component of consumer satisfaction,” said Rob Lilleness,
president and CEO, Medio Systems. “To that end, we are building one of
the largest data sets on consumer engagement, retention and monetization
in the mobile ecosystem. This creates additional revenue opportunities
for mobile operators, OEMs and publishers.”
Medio’s predictive analytics platform deploys advanced data mining
analytics, machine-learning optimization, data management and
monetization yield-optimization techniques to enhance the mobile-user
experience, increase customer engagement and help ensure the success of
new mobile revenue sources, such as offers, ads, and location-based
commerce. So far in 2011, Medio has delivered over 5.5 billion
recommendations and served over 5 billion personalized page views for
its customers, including their favorite applications, websites, news
feeds and other services. These analytically-driven consumer experiences
are delivered to more than 75 million unique users across Medio’s
network, from among more than 7,000 different mobile handsets including
feature phones, smartphones and tablets.
“With the accelerating adoption of smartphones, especially Google’s
Android operating system, Medio’s daily unique user traffic has
increased 10 times over the past year,” added Lilleness. “Medio’s
predictive analytics platform continues to deliver outstanding value to
mobile consumers, as measured by their high repeat usage rate of 95
percent monthly repeats, page views and sessions across all of Medio’s
products.”
About Medio Systems
Medio Systems is a leading mobile Internet software and analytics
provider, helping customers transform data into action and value. Medio
enables mobile operators, handset OEMs, and publishers to launch and
manage a broad set of applications, content, and offerings quickly and
easily, while retaining carrier-class quality, reliability, scalability,
and performance. Medio’s mobile-optimized platform leverages analytics
in order to provide the most relevant and personalized experience for
each user and handset. Medio is a privately held company backed by
Accel, Frazier Technology Partners, Trilogy, and Mohr Davidow Ventures.
The company is headquartered in Seattle, WA. For more information, visit
www.medio.com.
