OK. My head is still spinning as I drank with the ME boys (Graham Ferguson, Paul Goode, Monty Munford, Balbir Blugan and loads more) until 4am this morning but I found an SMS I sent to myself with a list of names on it.
I will add all the winners later -but it has names such as Nokia, UPOC, Fun Little Movies, Zeemote, mblox, Orange, fring, thumbplay, inmobia, mmcast, on it. I presume these guys all won something last night. But I will attach the final results in the comments section.
But I was the judge for the Mobile Search and Discovery Award and the winner was: Gracenote Track ID (just been bought by SE).
OK. I am sorry that a pure mobile search player didn’t win -but I LOVE TRACK ID. It is GREAT. So a deserving winning. Perhaps though the search category next year needs to change from search and discovery to one for search and one for discovery. Because the scope for search is growing amazingly. I only say that because I remember Rimma saying that 3 new awards were created or something like that last night – so the MEFFYs is growing with demand.
Here are all the winners
The Games Award: Nokia – Hooked on: Creatures of the Deep
Shortlisted:
Hands-On Mobile – World Poker Tour: Texas Hold ‘Em 2
Konami Digital Entertainment – Metal Gear Solid Mobile
Konami Digital Entertainment – Pro Evolution Soccer 2008
Player X – Hollywood Hospital
The Music Service Award: mBlox & Myxer – Myxer Mobile Music
Shortlisted:
Gracenote – Gracenote Mobile Music Platform
Omnifone – Vodafone MusicStation
Shazam – Shazam iD
Sony Ericsson Mobile Communications – TrackID
The Artist Campaign Award: Absolute Marketing & Distribution – Wet Wet Wet SMS Pre-order Campaign
Shortlisted:
Mozes – Rascal Flatts Mobile Campaign
Parlophone & New Visions – Kylie Konnect
RCA Music Group – Cassidy B.A.R.S. Campaign
Telenor –Bigbang Fan Blog
The TV & Video Service Award: Rhythm NewMedia and 3UK – Free Video on 3UK
Shortlisted:
Clippz – Clippz.com
inLive Interactive – Interactive Mass Participation
Rubberduck Media Lab – Studio 1: Mobile TV Platform
Vantrix – Ad-Supported Video Weather Forecasts
The Technology Innovation Award: Zeemote – Zeemote JS1 Controller
Shortlisted:
Bango – Bango Analytics
Kyte – Kyte
MMCast – MMCast
Qualcomm MEMS Technologies – mirasol displays
The Content Award: Fun Little Movies – Fun Little Movies Channel
Shortlisted:
BBH – Cippi’s Trump Selecta!
MTV Networks International – Digital Originals
Orange Israel and Donna Productions – Undercover
Yam112003 – Quasi TG
The Communities & UGC Award: Flirtomatic – Flirtomatic
Shortlisted:
Dada – Dada.net, Powered by Me
Gofresh – itsmy.com
Juice Wireless – JuiceCaster
UTEL – Fotochat
The Search & Discovery Award: Gracenote – Gracenote Mobile Music Platform
Shortlisted:
AquaMobile – Clic2C
JumpTap – SmartComponents
kannuu – kannuu
MCN – Yahoo! Mobile Japan DigiCon Search
The Marketing Campaign Award: Orange – Frank TV
Shortlisted:
BBH – Cippi’s Trump Selecta!
BBH – Lynx Get In There
Orange – Wannabe Wicked
Que Pasa Communications – V Festival Cross Platform Project
The Handset Application Award: fring – fring
Shortlisted:
Handmark – Pocket Express
Juice Wireless – JuiceCaster
MMCast – MMCast
Picsel Technologies – Picsel CUI Browser
Quality of Experience Award: Zeemote – Zeemote JS1 Controller
Shortlisted:
News International – Times Mobile
NXP Software – SportsDJ
Picsel – ePAGE/File Viewer
Surfkitchen – Cincinnati Bell ‘My Phone’
Off Deck Service Award: Thumbplay – Thumbplay
Shortlisted:
Dada – Dada.net for Web & Mobile
Hungama Mobile – FTV
mywaves – mywaves
Refresh Mobile – Mippin
The Emerging Markets Award: Celtel/Zain & Inmobia Mobile Technology – Rock Your World!
Shortlisted:
Geodesic – Mundu Radio: Comprehensive Internet Radio Solution
IMImobile – IMImobile UnIspace
Tata Indicom & Opera Software – Opera Mini for Low Cost Handsets
Telenor Serbia – Telenor WAP Portal Project
The Innovative Business Model Award: MMCast – MMCast
Shortlisted:
Amobee – Amobee Media Systems
Nokia – N-Gage First Access
Reitek & Comdata – Fiat Multi-channel Customer Caring
Yam112003 – Quasi TG
The Handset Award: Nokia – N95 8GB
Shortlisted:
Motorola – MOTO Z10
Samsung Electronics – Soul SGH-U900
Sony Ericsson Italy – Sony Ericsson W910i
The Operator Award: Orange – Orange
Shortlisted:
3 UK – 3 UK
T-Mobile International – T-Mobile’s web’n’walk 3.0
Meffys Special Recognition award: Greg Clayman, Gordon Gould and Alex LeVine.
The three founders of ‘Upoc’ received the award for the creation of Upoc, the first mobile community, in 1999.