New operations centre in Manila extends 24/7 global mobile advertising reach
Latin America’s leading mobile advertising firm StartMeApp has just opened a new office in Manila, to help extend its global mobile ad network and provide true 24/7 ad optimisation capabilities across all time zones. The aim is to enhance the ability of StartMeApp’s advertising clients to fully maximise their mobile ad campaigns worldwide. Melissa Callo, an experienced professional in the areas of digital and mobile advertising and e-commerce has been appointed Philippines operations manager.
Alejandro Campos Carles, co-md with StartMeApp, commented, “StartMeApp’s new Manila office opening will supercharge the campaign optimisation capabilities of our global mobile ad network, allowing our advertising customers anywhere worldwide to monitor, analyse and adjust their campaigns in near real-time in order to maximise the return on their mobile adspend.”
Ms Callo previously served as a senior account Manager for US Operations with San Francisco-based premium digital advertising company – AdGent Digital Media.
Prior to joining StartMeApp, Ms Callo also worked as an assistant ad operations
manager with Manila-based digital and print advertising and marketing firm -
StartMeApp claims Asia-Pacific advertisers and content publishers running mobile campaigns with StartMeApp will be able to view and analyse key performance metrics on their campaigns in any time zone, making adjustments in near real-time to improve results and maximise the ROI of their mobile adspend.
StartMeApp’s new Manila office is located in the GT Tower International in Makati City, Metro Manila, and will be staffed by a local team of five digital advertising professionals.
StartMeApp currently serves mobile ads in 100 countries across five continents, delivering 15 billion ad impressions monthly, with ad impressions forecast to increase to 30 billion monthly in 2013.