Men’s Health biceps, mobile advertising and mobile visual marketing and perhaps a mobile barcode

Men’s Health and SnapTell (www.snaptell.com) have announced today that the first fully interactive advertising magazine in America has hit newsstands. The Men’s Health’s July/August summer issue features enabled or “live” ads for readers to receive real-time promotional information from advertisers.

Using SnapTell’s Snap.Send.Get™ mobile marketing technology, readers can snap a photo of any advertisement in the issue with their camera phone and send to SnapTell to receive an instant promotional message on their camera phone. The technology is compatible with all camera phones, does not require special software for downloading advertiser images and is an opt-in solution for the reader.
 
“As technology continues to proliferate our everyday lives and devices become more advanced we are always looking for innovative ways to stay competitive in the industry,” said Jack Essig, VP/Publisher of Men’s Health, “We felt SnapTell’s image recognition technology was a perfect fit, easy and appealing to our readers, yet compelling and novel to our customers.”

What we think?
Swing air guitar and rock your hair back and forth with me - “and I like it, I like it, I, l’l'l’ like it - here we go OH! Mobile Advertising all over Men’s health! (Yikes - its Monday!).

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