Met Police SMS recruitment services

Last month the Metropolitan Police  service allowed users to send SMS for non-urgent crimes. This month you can’t move on the London Underground without noticing a heavily branded SMS campaign also from the Metropolitan Police.

This time its for recruiting Volunteer Police staff for 16 hours a month. The campaign effectively called Last Night a DJ Saved My Life (see image) requests users to send an SMS to a short code for information and a WAP link to a sign-up page.