mHealth apps are hot says research2guidance

Rating: Downloads & in-app advertising part of $ 1.3 billion market

Obviously one of the hot areas to be in for app developers in 2012 will be mHealth (mobile health) if market watcher, research2guidance, is to be believed.  It reckons that in 2012 the size of the smartphone application market for mobile healthcare will nearly double to $ 1.3 billion. That’s up from $ 718 million in 2011. Yet the company believes the mHealth market is still in an embryonic state – especially in comparison to the $ 6 trillion of the overall global healthcare market. Good point. Several factors will continue to drive mHealth market growth over the next couple of years – especially growth in smartphone penetration. These findings form part of research2guidance’s new Mobile Health Market Report 2011-2016.Significantly, the increase of revenue stems from downloads, in-app advertisements, mHealth services, direct transactions and sensor sales. Indeed sensors are a growing part of the MHealth landscape.

One trend which the company has spotted is that in 2011 a number of big healthcare companies published serious mHealth apps.

A good example here is Sanofi Aventis’ sensor-based iBGStar Diabetes monitoring app which goes way beyond a simple allergy tracker or pill reminder app.

The number of mobile users who will download a smartphone mHealth application at least once in 2012 will reach 247 million.

This is a near doubling compared to the 124 million users who downloaded mHealth smarthphone applications in 2011.

The technical aspects of the healthcare landscape are changing rapidly and fundamentally.

Healthcare data, the number of healthcare apps and their usage on mobile phones is growing. It is all evolving around smartphones and sensors attached to the phone.

Research2guidance’s Mobile Health Market Report 2011-2016 describes in a detailed 100 pages the impact of smartphone applications on the mHealth industry.

It is aimed at helping decision makers in the healthcare market to understand the current status of the market; learn about best practices; and to get an insights into future trends and market potentials.

It will also set you back € 1,890.00 more information here.