Plans to plan in the affordable mobile devices market, though
Yesterday [April 25th 2014] Microsoft finally completed its acquisition of the Nokia Devices and Services business. The curious thing is that the deal doesn’t cover everything. Nokia told its users that , “it will continue to run its businesses, including HERE location-based products and services, which are not part of the Microsoft acquisition. With the completion of this sale, the Nokia Devices & Services business will be part of a Finnish entity, Microsoft Mobile Oy, a subsidiary of Microsoft Corp. ” No surprises for guessing who got the job of heading up the Microsoft Devices Group? Step forward Stephen Elop who is former Nokia President and CEO.
Welcoming the Nokia Devices and Services business into the Microsoft family, Microsoft CEO Satya Nadella, commeted, “Together with our partners, we remain focused on delivering innovation more rapidly in our mobile-first, cloud-first world.”
The new business that includes Lumia smartphones and tablets, Nokia mobile phones, Xbox hardware, Surface, Perceptive Pixel (PPI) products and accessories.
Microsoft continues to stress that Windows Phone is the fastest-growing smartphone ecosystem.
In Q4 2013, according to IDC, Windows Phone (WP8) maintained its position as a top three mobile OS.
The company says that, “Furthermore, with the Nokia mobile phone business, Microsoft will target the affordable mobile devices market, a $50 billion annual opportunity, according to Strategy Analytics.”
It promised to deliver the first mobile experience to the next billion people while introducing Microsoft services to new customers around the world.
Note that even Microsoft realises that to build such phones it needs the Asha and X (Android Open System Project) mobile OS – not WP8.