Please don’t shout treason. This OneApp concept form Microsoft sounds and looks very very interesting. Microsoft must be using South Africa as a test bed for innovation and to hose down competition as its mobile services get a new lease of life.
Perhaps because App stores are bigger than Star Wars and the Jedi are looking for a new hero to triumph? Using South Africa and the spectacularly emerging mobile African market for a back drop to innovation could be a chillingly good strategy from Microsoft.
What is OneApp?
Microsoft OneApp is a new software application designed for feature phones – the phones most commonly found in emerging markets. Many phones in the market today are limited in the features they can deliver; OneApp expands the capabilities of these handsets to deliver new apps and services as well as a great mobile experience.
How do I get OneApp?
At present, OneApp is available in South Africa through Blue Label Telecoms and their mibli service. Microsoft plans to launch OneApp in more countries within the next year.
More at the website here: http://www.microsoft.com/oneapp/Default.aspx
