Microsoft Search Money Back and thoughts from the mobile side
Rob wrote about Microsoft and its cash back reward scheme for using Live Search. I read an article on Tech Crunch and commented on it today as well about the cash back scheme.
But then I really thought about it the fact of the matter is:
1. Cash back or revenue generation from search is a simple, yet valuable and strong solution for any company playing catch-up in the mobile space.
2. Microsoft is playing catch-up online.
But what about mobile?
This is where my head actually got quite excited today.
1. Microsoft should buy a mobile visual search company
2. Microsoft should buy a mobile barcode company
3. Microsoft needs to take this mobile
4. Use search, see physical objects or barcodes - get discounts - become a subscriber get more discounts.
End result: constant, consistent use of Microsoft Live Search 6.1.
Related News:
- UK to get Microsoft’s Cashback scheme
- Magnet Harlequin- another pea in the mobile barcode and visual mobile search pod?
- Microsoft (finally makes a wise mobile search move) Buys FAST Search and Transfer
- CTIA: InfoGin adaptation services to be used on Microsoft Live Mobile Search
- Live in the US? Then Microsoft pays you to use its Live Search.

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