Something is happening in the mobile barcodes water. The media interest in Microsoft Tag is evidence that interest is barcodes is moving to the mainstream and the recent success of companies from NeoMedia to Scanbuy to JagTag is showing that the US and South America are proving to be very liquid markets.
But again the name Microsoft is opening doors and because its colourful tags are also patented it plays a different ballgame to the likes of standard mobile barcode players. It’s game is one of monolopy and but not of anything new. The tags are bright be the technology in place for years …. but finally movement, traction and excitement are coming.
Big news from one of the other players this afternoon. I predict even bigger things in 2010 where I believe the recent consolidation in the market that has happened in the mobile advertising space will switch to barcodes in early 2011.
Read all our articles on Microsoft Tag here http://www.google.com/cse?cx=007466969562773069775%3Aem7mcrcspnk&ie=UTF-8&q=microsoft+tag

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