Mike Wehrs New President and CEO of Mobile Marketing Association

The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced that its Board of Directors has named mobile industry veteran Mike Wehrs as President and Chief Executive Officer (CEO) of the association, effective immediately.

In his previous role as Vice President of Industry Affairs and Evangelism at Nuance Communications, Inc., Mr. Wehrs was responsible for the company’s overall mobile business strategy, product strategy, industry and public policy and a key member of the mergers and acquisitions team. As President and CEO of the MMA, Mr. Wehrs will continue to promote its charter to build a sustainable ecosystem for the mobile marketing industry globally, focusing on delivering benefits to MMA members, establishing guidelines and best practices for future growth, and driving mobile adoption worldwide.

 

“The MMA has grown tremendously in recent years in terms of membership and our geographic footprint, so we needed a person with world-class leadership skills combined with relevant experience and business acumen to continue to drive our success.  After an extensive search, we found Mike to be the best person to lead the association’s activities going forward,” said Russell Buckley, MMA Global Chairman and Vice President of Global Alliances at AdMob. “Mike is a proven leader with extensive international executive experience and an established track record within the global mobile industry.”

 

What we think?
I know Mike from Nuance. I am sure we have argued in the past but I know him as a charmer and and he is a born evangelist. He managed to even warm me up to Nuance a bit and he will do a great job for mobile marketing.