mInfo and Ringier enhance expat mobile search
Rating: (sing along to Mel and Kim) M, M, mm, mmmm, m M – mInfo or leave it….
by Bena Roberts
mInfo teams up with Ringier. Ringier is the publisher of City Weekend and Betty’s Kitchen magazines. The will work together on content to enhance the user experience for Guanxi. Guanxi is an expat mobile search SMS service recently purchased by mInfo.
From the press release
“Ringier is the leader in its space with huge amounts of valuable
content and a loyal readership in major Chinese cities,” said Alvin Wang
Graylin, CEO, “mInfo Inc. By working together, we can offer our joint users
a new channel to access this content and Ringier’s advertisers a
non-intrusive way to reach their target audience via the mobile medium.”
“Ringier is committed to providing new media solutions for readers in
China, including mobile phone services,” said Tim Murray, CEO, Beijing
Ringier. “mInfo and Guanxi offer City Weekend a perfect vehicle to leverage
our large database of venues and events in China for the English speaking
market. Guanxi has a great brand and reputation as a mobile search
provider. By partnering, we can quickly and professionally reach out to the
mobile audience in China and extend our market share in the industry. It’s
a win-win cooperation between the two parties.”
What we think?
mInfo is maxing on the expat market gearing up for the Olympics – so it’s a very good move. Listen to a podcast with Alvin Wang Graylin from mInfo here.
Related News:
- mInfo acquires Guanxi SMS in its quest to lead the Chinese Mobile Search Market
- mInfo and Xiaoi deliver natural language mobile search to Chinese instant messenger users
- Medio and mInfo team to create mobile search and advertising platform for the Chinese market
- mInfo releases widset version in China
- mInfo Chinese Mobile Search
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