Mippin blueapple.mobi transcoding Video RSS
Refresh Mobile and blueapple.mobi Partnership Creates Seamless Video Service Connecting Video in RSS Feeds With Mobile
Video RSS?
Video killed the radio star and Mippin and Blueapple.mobi are eager to dramatically change RSS with flash-based
video content RSS feeds?
Yikes?
Is this possible?
Apparently its achieved by transcoding automatically to the .3gp mobile in real time.
From the press release
Robin Jewsbury, Co-Founder and VP of Technology comments “Mippin prides itself in delivering perfectly formatted content for almost any device, so it’s great to offer pictures, text and now video in such high quality. But we’re also thrilled to offer Mippin users a new way to discover video on mobile.”
“With the launch of video, we’re responding to demand from Mippin users as well as fulfilling an exciting ambition for the service,” commented Robin Jewsbury. “We’ve successfully complemented Mippin’s existing content and personalisation offerings according to the requests of our users.”
What we think?
I have to see this first. I have been impressed with transuding interstitials on a mobile devie but haven’t seen this and am not sure what the video will look like in the feed and if its accompanied by text. More when I check it out.
Rating: if it works its definitely something for GoMo News Mobile Caravan at CTIA
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One Response to “Mippin blueapple.mobi transcoding Video RSS”
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