Now, I have to say I found Christopher to be an extremely passionate guy – he might have been a rock star or something in the past but he loves hockey.
He is well placed to give a great presentation of the National Hockey Leagues digital strategy. In short the key for NHL is the video. The video is the content and this what is pushed on every application. The applications go on in great detail but they are all an avenue to getting users to watch the video of the game.
So here are the biggest stats from the presentation:
During a game following a mobile campaign mobile page views increase by up to 55% during 7 to 11pm.
Weekly app downloads after launch can reach up to 180K a day.
Most downloads came from Nokia, Iphone, Android, iPad and Blackberry (in that order).
Push notifications are a major theme for NFL they send millions of free messages out per month as its worth the free model as the benefits from signing up for the paid services is vital.
What was also interesting is that the NFL already has an advert with Google Goggles (mobile image recognition) and he is convinced that this will take off in the next year..