MMS vs MSS: Mobile Messaging vs Mobile Sharing
Rating: ingenious
by Bena Roberts
We live in a mobile share market where sharing is the new black. At the Mobility World Congress in Hong Kong a keynote speaker mentioned how the term MMS was ineffective and calling it Mobile Sharing Service might be stronger.
At the time, I just added this to my notes. But thinking about it again properly – it’s ingenious.
Sharing is the new black – see companies such as Zindaoo; Mobiseer; Taptu; Nokia/Twango and all social networking services. But the most effective means of sharing is via images. Mobile Messaging services have failed to deliver as the term messaging dictates a less effective form of communication than personalisation and sharing.
Given the option would you choose to message or share your information? The term message is impersonal and not linked to instant communication or seamless easy networking as the word “sharing” is.
Anyway – this is the first GoMo News call to action to change the terribly named MMS to MSS (Mobile Share Service) – or just MS – simply Mobile Share.
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