Juniper Research reports says they will lose data revenues, too
In a new report, ‘Mobile Data Offload & Onload: Wi-Fi, Small Cell & Carrier-Grade Strategies 2012-2017‘, Juniper Research forecasts that almost 50 per cent of data traffic generated by mobile phones, tablets and other 3G/4G connected devices, will be offloaded to Wi-fi and small cell networks by MNOs (Mobile Network Operators) in 2013. This is equivalent to 10 billion movie downloads or 9,000 petabytes (PB) per year being offloaded from mobile operator’s networks. However, while MNOs will benefit from the much needed relief on their over-stretched networks, they are potentially losing monetisation opportunities from the loss of potential data usage by subscribers.
In response, Operators are actively partnering with existing Wi-Fi networks and launching their own carrier grade Wi-Fi solutions.
In addition, 4G technologies such as LTE along with other wireless technologies are enabling operators to provide new services and next generation connected devices such as smart glasses.
Report author Nitin Bhas added, “While a 4G connection need not necessarily mean more data usage, consumers are in fact adapting to faster speeds and more data services, which could lead to more data usage.”
“This increase in user demand for services in turn creates new opportunities within different economic sectors including commerce, energy, health and education, completing a cycle of demand.”
The report noted that as Operators implement NGH (Next Generation Hotspot) and Hotspot 2.0 specifications, they will be able to provide users with a seamless authentication and access experience similar to that of the cellular network.
Other key findings Include: -
- Mobile data traffic generated by smartphones, featurephones and tablets will exceed 90,000 PB by 2017
- North America and Western Europe will have the highest offload factor throughout the forecast period
The complementary whitepaper, ‘Data Offload ~ Connecting Intelligently ’ is available to download from the Juniper website here together with further details of the full report.