Mobile 2.0 Analyst Feedback and BKI Media update

Rating: the only way is up

Many of you know that BKI Media and GoMo News are start-ups. Its been a whirlwind recently and there is a lot of interest in us. Yesterday, I got a few comments from clients asking why we have renamed Mobile Advertising and Marketing Analyst Mobile 2.0. Then I also received three separate emails giving me positive feedback on my analysis that I would like to share.

Positive comments on our analysis all from CEO’s at Vendors in the mobile advertising space on yesterdays Mobile 2.0 Analyst:

“The style of this analysis is excellent. We know our competitors better, with your help – thanks”

“I did cringe when I read it, but you have a point and we will look at that moving forward”

“Great article, that’s for going into that much detail”.

Mobile 2.0 Analyst
So, we decided to transform Mobile Advertising and Marketing Analyst to Mobile 2.0 Analyst and we changed the style from high-brow articles to the same as we write for The Mobile Search Analyst. They are now purely competitive and focused on “success” for vendors in the mobile space.

We have launched the Devils Advocate where we pair of companies in the meanest way possible to try and highlight the strengths and weaknesses in a totally modern SWOT analysis style.

We didn’t get the same up take for The Mobile Advertising and Marketing Analyst as we did for The Mobile Search Analyst (the uptake has been endorsing). But we believe that the Mobile 2.0 Analyst is the bees knees and we invite readers for a one issue trial – but some terms and conditions apply.

Related News:

1. BKI Media Mobile Search Analyst and Mobile 2.0 Analyst trial - last week
2. Mobile Analysis 2.0 in a nutshell as BKI Media launch The Mobile Advertising and Marketing Analyst
3. Mobile Advertising and Marketing Analyst live at CTIA
4. Mobile Advertising and Marketing Analyst out next week
5. Media Alert - prediction from BKI Media on Mobile Podcasts