Mobile ad spend ‘to double by 2016′

Geo location merchandsing and tablet videos are way to go

The next three years will witnesses a doubling of mobile advertising spending with the global market on target to become worth almost almost $25 billion (£15.6 billion) by 2016, according to research firm Gartner.
It argues that the increasing number of people browsing the web and using smartphones and tablet apps will mean advertising earnings will rocket from $9.6 billion last year to $11.4 billion in 2013, and will then hit $24.6 billion by 2016.
Just as important to advertisers will be the ability to tap into mobile users on the move through geo-location data, so that they can be reached with location-specific adverts, such as those for local bars and restaurants.
Tablets are equally seen as a big growth area in marketing, with advertisers able to offer relevant games or videos on a tablet to embellish TV adverts.
Said Andrew Frank, Gartner’s vice president in charge of research: “Smartphones and media tablets extend the addressable market for mobile advertising in more and more geographies as an increasing population of users spends an increasing share of its time with these devices.”