Mobile Advertising and Marketing Analyst live at CTIA

by: admin Tuesday, March 27th, 2007

27 March 2007

March 27, 2007 - BKI Media today announced the launch of its second
business intelligence publication, The Mobile Advertising and Marketing
Analyst (MAMA). BKI Media is changing the shape of competitive intelligence
by positioning market leaders in the mobile space against each other.
MAMA’s first edition features two of the..more…

Mobile Advertising and Marketing Analyst live at CTIA
March 27, 2007 - BKI Media today announced the launch of its second business intelligence publication, The Mobile Advertising and Marketing Analyst (MAMA). BKI Media is changing the shape of competitive intelligence by positioning market leaders in the mobile space against each other. MAMA’s first edition features two of the hottest players in the mobile space - admob and Third Screen Media.

Also included is further analysis of the hottest free VoIP services on mobile, from Skype to Google Talk and barablu, the legality of SMS advertising and mobile marketing ringback tone analysis.

Bena Roberts, founder of BKI Media said, “Business intelligence is often confusing. We strive to examine the competitive positioning and advantages of key players in the mobile advertising and marketing space. We offer an independent outlook on the business proposition with the aim of assisting in the growth, expansion and success of new industries such as mobile advertising”.
For more information on The Mobile Advertising and Marketing Analyst please visit: www.bkimedia.com

Next week the MAMA’s sister publication The Mobile Search Analyst (MSA) will also be published with the following features;

What is mobile local search?
Mobile Commerce vs m-spatial
Why the X-Series disappoints
Nokia becomes an advertiser
What is a mobile browser?
InfoGin vs Novarra

About BKI Media

BKI Media stands for business knowledge and integrity. Its mission is to deliver challenging and thought provoking analysis of mobile search, social networking, advertising, marketing, recommendation and communities.

BKI Media works on the principle that deeper analysis provides better business intelligence. The mobile Internet is a complex, fast changing place that needs to be monitored constantly to bring insight and understanding to those striving to succeed there. BKI Media’s experts are proven initiative drivers, who are passionate about mobile technologies and offer outstanding, compelling thought leadership in the wireless space.

About GoMo News (www.gomonews.com)

GoMo News provides edgy wireless news about the mobile search, social networking, community, mobile advertising and recommendation developments around the globe. Our aim is to cut through the hype to provide timely business intelligence by assessing the real relevance and importance of events in this fast moving, young market where there is everything to play for. GoMo News identifies news services, strategies and applications and their potential in the mobile space.

For more information please contact:

Annie Turner
Email: annie@bkimedia.com
Tel: +441328701025

Andrew Durkin
Email: andrew@mustardpr.com

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