Here’s our GoMo News mobile marketing and advertising round-up for today. We’ve got Scanbuy moves; mobile marketing for hotels in Austria; bluetooth marketing tested in India and more…
Mike Wehrs steps in as Scanbuy interim CEO
Mobile barcoder Scanbuy has been incredibly busy in the world of brand-based barcode marketing. Now that four-year CEO Jonathan Bulkeley is stepping down to pursue other projects, none other than former MMA President and CEO Mike Wehrs has stepped in as interim CEO.
Wipro creates first official bluetooth testing facility in India
The Bluetooth Special Interest Group (SIG) has recognised the first qualified bluetooth testing facility in India, from IT service provider Wipro Technologies. Amongst other things, the lab will be testing Bluetooth mobile advertising tech for the Indian market.
Mobile advertising works out for MAVIDA Wellness hotel
There are good reports from a mobile advertising campaign, designed by IQ mobile, for MAVIDA Balance Hotel & Spa in Austria. Hitting 1.36% CTR over two weeks, the hotel will be using more mobile marketing in the future.
Mobile advertisers were real World Cup winners
Paul Berney, Managing Director of the EMEA branch of the Mobile Marketing Association, writes about the massive success of mobile marketers during the World Cup. Sports-related mobile advertising content saw the mobile web-using audience grow by 81% in Spain alone.
Webtrends buys Transpond
Webtrends is one of the biggest companies working in on-line analytics. It provides intelligence on marketing to over 10,000 companies. It has now bought its way into mobile analytics by picking up social and mobile marketer Transpond.