Mobile advertising and marketing hot news: bluetooth, HTML5 and on-portal

Here is today’s round-up of the hottest mobile marketing and advertising news. eMarketer reports that mobile advertising is being poorly used in the US; iVdopia launches a cross-mobile video platform based on HTML 5; Comverse predicts an explosion in Indian mobile advertising; and more…

Marketers aren’t using mobile properly

eMarketer reports that, despite good hype, most marketers aren’t using mobile. It claims that more than 65% of US marketers don’t believe that mobile is an important channel to use – and that even amongst those that do use it, most do not analyse and collate metrics properly.

http://www.emarketer.com/Article.aspx?R=1007834

Comverse predicts Indian mobile marketing explosion

According to Comverse Asia SVP, Pushpendra Mankad, “I definitely see mobile advertising becoming the prime vehicle of communication for all major advertisers in the country. The year on year growth of mobile advertising market is expected to be 55 per cent.” According to Telecom Yatra, this prediction is based on the predicted explosion of mobile data use when 3G is available to all of Indias 617 million mobile devices.

iVdopia launches mobile video platform for iPhone, Android

Rich-media advertising network iVdopia has announced a new video platform based on Apple-favoured standard HTML5. Called V5, it will allow an advertiser to serve videos on all Apple and Android devices (or, indeed, any other smartphone) without needing any Flash support.

http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100728005356&newsLang=en

On-Portal isn’t dead yet

According to New Media Age, on-portal advertising is enjoying a resurgence thanks to the efforts of companies including Microsoft, Yahoo! and AOL.

Time is almost up for MMA award entries

A gentle reminder from the Mobile Marketing Association: the deadline is approaching for entries into the Global Mobile Marketing Awards. If you feel your company is in with a chance to win an award for exception work in mobile marketing, the  deadline is August 20th. For more details, check http://www.wirelessweek.com/News/Feeds/2010/07/wireless-mma-global-mobile-marketing-awards-deadline-approa/

Bluetooth mobile marketer claims 16 million downloads

FuturLink is a proximity marketer – a push advertiser that offers content downloads to mobile owners through bluetooth. Today it has announced that it has powered over 16 million mobile content downloads since it was founded in 2003.

http://www.prweb.com/releases/2010/07/prweb4306514.htm