Welcome to our Monday Morning round-up of the hottest news and links in mobile marketing and advertising, here on GoMo News. There are ups and downs for Apple’s iAds; mobile advertising continues to show huge growth; multiple SMS campaigns launch; and more…
Nipping iAds in the bud
For big brand marketers, the main draw of the Apple iAds advertising platform is its data collection. This allows ads to be targeted very accurately at the kind of audience the brand wants. But we’re seeing today just how easy it is for customers to completely opt-out of all iAds data collection, by visiting a single url: https://oo.apple.com/
Mobile advertising is much more popular this year
Ad network Buzzcity is reporting that a massive increase in mobile advertising over the last year. It has seen 61% more ads served over its network during Q2 in 2010 than in 2009.
Unilever in multi-million dollar iAds deal
Speaking of large brands on iAds, the worlds second largest advertisers has launched its first campaign on the platform. Unilever has entered into a multi-million dollar contract with Apple to run ads for products including Dove, Axe deodorant and Lipton tea.
Mobile advertising needs to be more than a “one shot”
Picked up over on Technorati, this report from the “Mobile University 101″ event in Chicago explains a problem in mobile advertising. It has become very easy to create a short term marketing event in mobile, but it is still very challenging to adopt it into long-term ad campaigns.
Elements Kitchen and Martini Bar has chosen SMS to advertise its chain of restaurants. Pocket-Promo LLC will provide the service: http://pr-usa.net/index.php?option=com_content&task=view&id=434251&Itemid=28
Major League Baseball team the Colorado Rockies are using SMS to interact with their fans: http://pr-usa.net/index.php?option=com_content&task=view&id=434131&Itemid=33