Good morning, and welcome to the GoMo News round-up of the hottest mobile marketing and advertising stories! It seems that consumers want their mobile ads to be informative, instead of vaguely insulting. New mobile ad companies have launched; Honda integrates TV and mobile; local is hailed as the future of mobile; and more…
INFORM, INFORM, INFORM – according to this report from eMarketer, consumers expect their mobile advertisements to be highly informative. Since mobile devices are highly personal, they expect better than mere billboard advertising: http://www.emarketer.com/Article.aspx?R=1008210
LAUNCH MOBILE – New York based digital media agency Innovate M has created a new mobile branch called Launch mobile. Aimed at retailers, it allows the creation of marketing campaigns based around SMS calls-to-action and LBS coupons, which drive consumers to WAP sites – where orders can be taken and sales made: http://www.auto-mobi.info/index.php?option=com_content&task=view&id=113025&Itemid=56
INTERCEPT MARKETING – there’s an interesting article over at Promotion World, warning against the dangers of negative “intercept marketing. It suggests that since advertising networks can see precisely what kind of phone you’re using, some marketers display ads that effectively insult your phone and tell you to get a better one: http://www.promotionworld.com/se/articles/article/110131-Intercept-Campaigning-May-Step-Over-Line
TV ON MOBILE - Honda is doing something interesting with smartphones and TV. The car manufacturers latest TV campaign features several different characters – and it is also releasing a free app that allows you to follow those characters from TV to mobile: http://www.marketingweek.co.uk/sectors/automotives/honda-jazz-ad-jumps-from-tv-to-smartphone/3022866.article
LOCAL – over on BizReport, there’s an article about the tight-knit future of local and mobile advertising. Tying in with the story above about consumers wanting more information from the mobile advertising, BizReport claims that local ads which actually provide useful and specific details to mobile owners are what will be the real future of mobile marketing: http://www.bizreport.com/2011/01/why-local-mobile-are-complimentary-offerings.html#
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Cian,
What do you think is the best smartphone available today, and is there a better one about to be released soon.
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