Welcome to the Wednesday edition of the GoMo News mobile marketing and advertising round-up. Here are the hottest stories from around the world, including Japan, America and the Phillipines.
INVESTMENT – affiliate mobile advertiser OfferMobi has nailed an investment round worth $1 million. Launched last year, it has about 60 advertising partners: http://www.dmwmedia.com/news/2011/02/01/mobile-affiliate-ad-network-offermobi-secures-1-million
PHILIPPINES – according to the Internet and Mobile Marketing Association of the Phillipines (IMMAP), mobile ad revenue in the country is expected to rise from 50 to 100% over the next few years. There are strict anti-spam SMS regulations in the country, so the revenue will mostly be seen from display ads placed with mobile social networks: http://www.malaya.com.ph/feb02/info3.html
JAPAN – global mobile advertising network Smaato has announced a partnership with a Japanese mobile ad network. Based in Tokyo, Nobot runs the “AdMaker” network, and has integrated it’s network with that of Smaato to provide a single solution for Japanese mobile advertisers: http://www.prweb.com/releases/2011/02/prweb5014044.htm
MOBILE TV – according to a joint study by Yahoo! and Nielsen, the vast majority of young mobile internet users watch TV while simultaneously using their mobile. The results, which could be of great use to cross-over marketers, claim that 86% of all mobile internet users do both, while 92% of all 13-24 year-olds use mobile and TV at the same time: http://www.broadcastnow.co.uk/news/multi-platform/86-use-mobiles-while-watching-tv/5023121.article
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