Welcome to today’s round-up of the hottest mobile marketing and advertising stories from GoMo News! Millennial Media has declared a spectacularly successful 2010; India expands to become largest APAC mobile advertising market; a fascinating new WiFi-based advertising option for retailers launches; and much more…
MOBILE AD NETWORK – Millennial Media is the largest independent mobile ad network in the States (the other two biggest are Admob and Quattro; owned by Google and Apple respectively). It has declared that it has tripled revenues during 2010, and raised $27.5M in growth equity funding for it’s 2011 global growth plan.
INDIA – InMobi is one of the biggest global mobile advertisers, with a particularly huge influence in African and Asian markets. It has declared that over the last few months, India has grown to become the largest consumer of mobile advertising in the APAC region, with 5.8 billion impressions a month: http://www.ciol.com/Enterprise/Enterprise/News-Reports/India-is-largest-mobile-ad-market-in-Asia-Pacific/145397/0/
MOBILE LAUNCH – Neverblue is a branch of the vast Internet direct marketing agency Vertrue. It’s a leads generation network – it’s job is to create consumers who are interested in hearing from it’s clients. Today it has announced the creation of a mobile arm. Neverblue Mobile claims that “the most effective campaigns are those that have the mobile user experience in mind from the very start.” It will work on taking companies with an internet presence, and moving that presence onto mobile: http://www.prweb.com/releases/2011/01/prweb4943224.htm
WIFI – here’s an interesting launch for in-store mobile advertising. The idea is to have a free WiFi network in the shop – and when you connect to it through your phone, it can offer you access to specific offers, applications and location-based targeting: http://www.retailsolutionsonline.com/article.mvc/Aruba-Announces-Wi-Fi-Solution-For-In-Store-0001?VNETCOOKIE=NO