Mobile advertising and marketing hot news: mobile predictions, growth and launches

Happy Thursday! Here’s the round-up of the hottest mobile marketing and advertising stories, from GoMo News! Adenyo claims to have used actual rocket science for a mobile marketing analytics product; Buzzcity has plenty of news; and much, much more…

PREDICTIVE MARKETING – mobile marketing and analytics company Adenyo has an interesting release today. It has released a new product called ‘Insights’, which it claims is a predictive analytics engine. Adenyo says that Insights can crunch thousands of variables, providing not only real-time analysis, but also predictive analysis that will enhance targeting: http://www.adenyo.com/

BUZZCITY – there are two pieces of news relating to mobile media company Buzzcity today. First, it has released a look at the performance stats from it’s mobile ad network for Q4. Compared to the same period in 2009, Buzzcity served 93% more ads globally. For more detail, check here: http://companies.mybroadband.co.za/blog/2011/01/20/buzzcitys-global-mobile-advertising-traffic-grows-by-93-in-2010/

Buzzcity CEO KF Lai also wrote an article about the growth of mobile advertising globally – he claims that the BRIC countries (Brazil, Russia, Indian, China) will see a vast boom in mobile marketing this year: http://memeburn.com/2011/01/brics-countries-lead-the-way-in-mobile-innovation/

MOBILE MARKETING – two former 2ergo employees have started their own mobile marketing firm. Starfish 360 will be focussed on getting retailers to start using m-commerce to it’s full potential: http://www.how-do.co.uk/north-west-media-news/north-west-digital-media/starfish-360-launched-by-ex~2ergo-md-to-target-retail-mobile-marketing-sector-2011012010042/

GROWTH – independent mobile advertising network 4INFO has reported that ad serves on its network grew by 2000% over 2010: http://moconews.net/article/419-4info-mobile-ads-served-in-2010-grew-nearly-2000-percent/